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Search: person:"Long Hoang Le"
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Beziehungsmarketing
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Long Hoang Le
5
Duong, Giang Huong
4
An Hoang Kim Vo
1
Bui, Son Cong
1
Chang, Yung-Chi
1
Nguyen Tuan Duong
1
Phuong Nhi Nguyen Pham
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Quang An Ha
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Wu, Wann-Yih
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International journal of entrepreneurship and small business : IJESB
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International review on public and non-profit marketing
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The journal of brand management : an international journal
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ECONIS (ZBW)
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1
How do SMEs' strategies change under the impacts of a critical external shock? : The case of Vietnamese SMEs under the COVID-19 pandemic
Long Hoang Le
;
An Hoang Kim Vo
;
Nguyen Tuan Duong
; …
- In:
International journal of entrepreneurship and small …
52
(
2024
)
3
,
pp. 352-378
Persistent link: https://www.econbiz.de/10015065338
Saved in:
2
Understanding the relationships between B2C and C2C value co-creation in the universities : the mediating role of brand awareness
Long Hoang Le
;
Bui, Son Cong
;
Duong, Giang Huong
; …
- In:
Journal of marketing for higher education
34
(
2024
)
2
,
pp. 437-457
Persistent link: https://www.econbiz.de/10015189664
Saved in:
3
What facilitate people to do charity? : the impact of brand anthropomorphism, brand familiarity and brand trust on charity support intention
Quang An Ha
;
Phuong Nhi Nguyen Pham
;
Long Hoang Le
- In:
International review on public and non-profit marketing
19
(
2022
)
4
,
pp. 835-859
Persistent link: https://www.econbiz.de/10013483868
Saved in:
4
Engagement in the online brand community : impacts of cultural traits
Long Hoang Le
;
Duong, Giang Huong
- In:
Journal of international consumer marketing
32
(
2020
)
2
,
pp. 146-158
Persistent link: https://www.econbiz.de/10012200812
Saved in:
5
The effects of brand page characteristics on customer brand engagement : moderating roles of community involvement and comedy production contents
Duong, Giang Huong
;
Wu, Wann-Yih
;
Long Hoang Le
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 531-545
Persistent link: https://www.econbiz.de/10012297821
Saved in:
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