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European journal of marketing : EJM
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Differences in "cultural values" and their effects on responses to marketing stimuli: a cross-cultural study between Australians and Chinese from the People's Republic of China
Lowe, Anthony Chun-Tung
;
Corkindale, David R.
- In:
European journal of marketing : EJM
32
(
1998
)
9-10
,
pp. 843-867
Persistent link: https://www.econbiz.de/10006098499
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