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Untangling influence : the effect of follower-followee comparison on social media engagement

Peng, Yi; Lu, Liling - In: Journal of retailing and consumer services 78 (2024), pp. 1-13

Persistent link: https://www.econbiz.de/10015095048

The pre-purchase search channel and purchase behavior : role of social commerce vs traditional e-commerce

Peng, Yi; Lu, Liling - In: Journal of retailing and consumer services 81 (2024), pp. 1-12

Persistent link: https://www.econbiz.de/10015125122

Collaborating with the Enemy? Sourcing Decisions in the Presence of Potential Counterfeiters

Lu, Liling; Fang, Xin; Gao, Sarah Yini; Kazaz, Burak - 2022

Problem definition: We investigate sourcing strategies of a brand-name firm facing two types of suppliers: a licit domestic supplier and an overseas supplier who potentially becomes a counterfeiter when not used as a supplier. Our study identifies the conditions under which a brand-name firm can...

Persistent link: https://www.econbiz.de/10013299155