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Search: person:"Lu, Shuya"
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Lu, Shuya
3
Tseng, Shih-Lun
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Mintz, Ofer
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Santhanam, Radhika
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Sun, Heshan
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Thatcher, Jason Bennett
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AMS review : official publication of the Academy of Marketing Science
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
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Rethinking gamification failure : a model and investigation of gamified system maladaptive behaviors
Tseng, Shih-Lun
;
Sun, Heshan
;
Santhanam, Radhika
;
Lu, Shuya
- In:
Information systems research : ISR
35
(
2024
)
4
,
pp. 1743-1765
Persistent link: https://www.econbiz.de/10015193835
Saved in:
2
Marketing on the metaverse : research opportunities and challenges
Lu, Shuya
;
Mintz, Ofer
- In:
AMS review : official publication of the Academy of …
13
(
2023
)
1/2
,
pp. 151-166
Persistent link: https://www.econbiz.de/10014327822
Saved in:
3
How online reviews become helpful : a dynamic perspective
Lu, Shuya
;
Wu, Jianan
;
Tseng, Shih-Lun
- In:
Journal of interactive marketing : a quarterly …
44
(
2018
),
pp. 17-28
Persistent link: https://www.econbiz.de/10011949480
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