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Search: person:"Lu, Tzu‐En"
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Is brand reputation a banner for social marketing? : a social enterprise product consumption perspective
Tsai, Juin-Ming
;
Lu, Tzu-En
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 2041-2059
Persistent link: https://www.econbiz.de/10014338469
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2
Service failure recovery on customer recovery satisfaction for airline industry : The moderator of brand authenticity and perceived authenticity
Lin, Wen‐Cheng
;
Lu, Tzu‐En
;
Peng, Mu‐Yi
- In:
Managerial and Decision Economics
42
(
2021
)
5
,
pp. 1079-1088
Persistent link: https://www.econbiz.de/10012535761
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