EconBiz - Find Economic Literature
    • Logout
    • Change account settings
  • A-Z
  • Beta
  • About EconBiz
  • News
  • Thesaurus (STW)
  • Academic Skills
  • Help
  •  My account 
    • Logout
    • Change account settings
  • Login
EconBiz - Find Economic Literature
Publications Events
Search options
Advanced Search history
My EconBiz
Favorites Loans Reservations Fines
    You are here:
  • Home
  • Search: person:"Lu, Xianghua"
Narrow search

Narrow search

Year of publication
Subject
All
Consumer behaviour 17 Konsumentenverhalten 17 Online retailing 15 Online-Handel 15 Internet marketing 10 Online-Marketing 10 Social Web 8 Social web 8 E-commerce 7 Electronic Commerce 7 Viral marketing 7 Virales Marketing 7 Advertising effects 6 Werbewirkung 6 Advertising 4 Customer integration 4 Kundenintegration 4 Sales promotion 4 Verkaufsförderung 4 Werbung 4 Competition 3 Experiment 3 Kundenbindungsprogramm 3 Loyalty program 3 Wettbewerb 3 China 2 Distribution channel 2 Emotion 2 Feldforschung 2 Field research 2 Gastronomie 2 Marketing 2 Mobile communications 2 Mobilkommunikation 2 Private consumption 2 Privater Konsum 2 Restaurant industry 2 Search engine 2 Suchmaschine 2 Vertriebsweg 2
more ... less ...
Online availability
All
Free 13 Undetermined 13
Type of publication
All
Article 25 Book / Working Paper 15
Type of publication (narrower categories)
All
Article in journal 19 Aufsatz in Zeitschrift 19
Language
All
English 37 Undetermined 3
Author
All
Lu, Xianghua 35 Ba, Sulin 10 Lu, Tian 8 Huang, Lihua 5 Yang, Sha 5 Phang, Chee Wei 4 Feng, Yue 3 Li, Jing 3 Lu, Shijie 3 Luo, Xueming 3 Sutanto, Juliana 3 Chan, Tat 2 Che, Hai 2 Huang, Lei 2 Jin, Yuan 2 Li, Xinxin 2 Lu, Xiang-hua 2 Moriguchi, Takeshi 2 Park, C. Whan 2 Wang, Chong (Alex) 2 Wu, Chunhua 2 Wu, Ruofan 2 Yao, Xinlin 2 lu, xianghua 2 Chen, Yuxin 1 Chen, Zhichen 1 Du, Ninghua 1 Goh, Khim Yong 1 He, Jia 1 He, Shu 1 Heng, Michael S.H. 1 Huang, Li-Hua 1 Huang, Yiyu 1 Jia, He (Michael) 1 Jiang, Zhenhui 1 Li, Beibei 1 Li, Lingfang 1 Li, Xiuping 1 Lian, Shaohua 1 Lu, Xiang-Hua 1
more ... less ...
Published in...
All
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group 6 Information systems research : ISR 3 International journal of electronic customer relationship management : IJECRM 2 Journal of marketing 2 Marketing science 2 Production and Operations Management 2 Decision Support Systems, 2020 1 IEEE transactions on engineering management : EM 1 Information systems research : ISR ; an information systems journal of the Institute for Operations Research and the Management Sciences 1 Journal of business research : JBR 1 Journal of electronic commerce research : JECR 1 Journal of management information systems : JMIS 1 Management science : journal of the Institute for Operations Research and the Management Sciences 1 Production and Operations Management, 2020 1 Production and operations management : the flagship research journal of the Production and Operations Management Society 1
more ... less ...
Source
All
ECONIS (ZBW) 34 OLC EcoSci 4 Other ZBW resources 2
Showing 1 - 10 of 40
Cover Image
Being emotionally supportive : exploring the value of emotional appeals retargeting in recovering consumers of financial services
Lu, Tian; Lu, Xianghua; Yang, Hui; Zhang, Peter - In: Production and operations management : the flagship … 33 (2024) 1, pp. 166-183
Persistent link: https://www.econbiz.de/10014575539
Saved in:
Cover Image
The effects of similarity in supplier referral programs on peer-to-peer platforms : from the coopetition perspective
Zou, Yufeng; Zhang, Yicheng; Lu, Xianghua - 2024
Persistent link: https://www.econbiz.de/10015191256
Saved in:
Cover Image
When Less Is More? Deep Reinforcement Learning-Based Optimization of Debt Collection
Yang, Cenying; Lu, Tian; Li, Beibei; Lu, Xianghua - 2023
Artificial intelligence (AI) presents opportunities to revolutionize financial services. In the current study, we focused on the microloan debt-collection context wherein collectors usually follow a strict sequence of “harsh” debt-collection actions, such as notifying borrowers' social...
Persistent link: https://www.econbiz.de/10014362105
Saved in:
Cover Image
Modeling Competition and Its Impact on Paid-Search Advertising
Yang, Sha; Lu, Shijie; Lu, Xianghua - 2019
As paid search becomes the mainstream platform for online advertising today, competition further intensifies. The main objective of this research is two-fold. On the one hand, we want to understand, in the context of paid-search advertising, the effects of competition (measured by number of ads...
Persistent link: https://www.econbiz.de/10014038711
Saved in:
Cover Image
A Bright Side of Anger : A Comprehensive Exploration of Borrowers' Emotions and Credit Risk Management
Lu, Tian; Chen, Zhichen; Zhang, Yingjie; Lu, Xianghua - 2022
Money has tremendous power; being under financial pressure such as from debt, for example, can be accompanied by emotional responses in people. Hence, the human emotional spectrum is a potential source of insight into, and also a means of monitoring, borrowers’ financial behavior. In fact,...
Persistent link: https://www.econbiz.de/10013405683
Saved in:
Cover Image
Examining the spillover effect of sustainable consumption on microloan repayment : a big data-based research
Ye, Yuanqiang; Lu, Xianghua; Lu, Tian - In: Information & management : the internat. journal of … 59 (2022) 5, pp. 1-18
Persistent link: https://www.econbiz.de/10013327148
Saved in:
Cover Image
Prosocial compliance in P2P lending : a natural field experiment
Du, Ninghua; Li, Lingfang; Lu, Tian; Lu, Xianghua - In: Management science : journal of the Institute for … 66 (2020) 1, pp. 315-333
Persistent link: https://www.econbiz.de/10012156619
Saved in:
Cover Image
Do Consumers Always Spend More When Coupon Face Value is Larger? The Inverted U-Shaped Effect of Coupon Face Value on Consumer Spending Level
Jia, He (Michael); Yang, Sha; Lu, Xianghua; Park, C. Whan - 2018
Commonly, a coupon can be applied to one of several vertically differentiated products sold at different prices within the same product line of a brand. With such a product-line coupon, consumers need to decide on the specific product to buy, resulting in different levels of consumer spending....
Persistent link: https://www.econbiz.de/10014033578
Saved in:
Cover Image
Can Social Notifications Help to Mitigate Payment Delinquency in Online Peer-to-Peer Lending?
Lu, Xianghua; Lu, Tian; Wang, Chong (Alex); Wu, Ruofan - 2021
Payment management is an operations management challenge in online peer-to-peer lending. It is critical to control the cost of debt collection incurred in late repayments and defaults. We study whether and how a platform can leverage on borrowers’ social connections and use automatic social...
Persistent link: https://www.econbiz.de/10013244810
Saved in:
Cover Image
The double-edged effects of e-commerce cart retargeting : does retargeting too early backfire?
Li, Jing; Luo, Xueming; Lu, Xianghua; Moriguchi, Takeshi - In: Journal of marketing 85 (2021) 4, pp. 123-140
Persistent link: https://www.econbiz.de/10012593258
Saved in:
  • 1
  • 2
  • 3
  • 4
  • Next
  • Last
A service of the
zbw
  • Sitemap
  • Plain language
  • Accessibility
  • Contact us
  • Imprint
  • Privacy

Loading...