ZHANG, JIE; LU, JIE; ZHANG, GUANGQUAN - In: New Mathematics and Natural Computation (NMNC) 03 (2007) 01, pp. 111-121
Customer classification is one of the major tasks in customer relationship management. Customers often have both static characteristics and dynamic behavioral features. Using both kinds of data to conduct comprehensive analysis can enhance the reasonability of customer classification. In the...