Greenberg, Robert; Wong-On-Wing, Bernard; Lui, Gladie - In: Journal of Global Information Management (JGIM) 16 (2008) 3, pp. 26-44
The importance of consumer trust to the success of online businesses is well documented in the literature. Given the global nature of online transactions, an important question is whether trust and trust formation differ across cultures. This study compared Hong Kong and U.S. consumer trust in...