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Search: person:"Luijten, Ton"
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Consumer behaviour
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Brand extension
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Luijten, Ton
3
Luijten, A. L.
2
Reijnders, Will
2
Prester, Hans-Georg
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Reijnders, Willibrordus Johannes Maria
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The international review of retail, distribution and consumer research
2
Jahrbuch der Absatz- und Verbrauchsforschung
1
Maandblad voor accountancy en bedrijfseconomie : MAB
1
Marketing and research today : the journal of the European Society for Opinion and Marketing Research
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ECONIS (ZBW)
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OLC EcoSci
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1
The develeopment of store brands and the store as a brand in supermarkets in the Netherlands
Luijten, A. L.
;
Reijnders, Willibrordus Johannes Maria
- In:
The international review of retail, distribution and …
19
(
2009
)
1
,
pp. 45-58
Persistent link: https://www.econbiz.de/10003848982
Saved in:
2
The development of store brands and the store as a brand in supermarkets in the Netherlands
Luijten, Ton
;
Reijnders, Will
- In:
The international review of retail, distribution and …
19
(
2009
)
1
,
pp. 45-58
Persistent link: https://www.econbiz.de/10008237030
Saved in:
3
Kannibalisierung durch Line Extensions? : Weiterentwicklung der Gain & Loss Analyse zu einem hierarchischen Modell
Luijten, Ton
;
Prester, Hans-Georg
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
54
(
2008
)
4
,
pp. 349-365
Persistent link: https://www.econbiz.de/10003802087
Saved in:
4
MARKETING - Over de ontwikkeling van het winkelmerk en de winkel als merk binnen de levensmiddelensupermarkten in Nederland
Reijnders, Will
;
Luijten, Ton
- In:
Maandblad voor accountancy en bedrijfseconomie : MAB
80
(
2006
)
6
,
pp. 324
Persistent link: https://www.econbiz.de/10007271631
Saved in:
5
The changed face of consumer panel research in the Netherlands
Luijten, A. L.
- In:
Marketing and research today : the journal of the …
22
(
1994
)
3
,
pp. 195-201
Persistent link: https://www.econbiz.de/10001172591
Saved in:
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