Alves, Helena; Stepanova, Alexandra; Burguete, Vázquez; … - Facultatea de Administraţie Publică, Şcoala … - 2011
Prior to properly considering the analysis of any phenomenon or circumstance it is worthwhile to determine it from a conceptual and historical view. This is a reality in case of Marketing, a number of authors focusing their efforts on the delimitation and analysis of the stages in the historical...