Sang, Vo Minh; Khuong, Bui Duy; Nhi, Ly Yen; Han, Luong Gia - In: Cogent Business & Management 11 (2024) 1, pp. 1-19
This study examines the influence of food reviewers on user engagement and purchase intention in the food and beverage (F&B) sector. Findings indicate that food reviewers positively impact both user interaction and purchase intention, with three key factors emerging: reviewer reputation, video...
