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Search: person:"Müllensiefen, Daniel Th."
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Journal of advertising research
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ECONIS (ZBW)
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Musical manipulation of visual scenes in video, film, and tv advertisements : a large-scale investigation into the implicit effects of sonic branding
Silas, Sebastian
;
Baker, David John
;
Müllensiefen, …
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 192-212
Persistent link: https://www.econbiz.de/10014576995
Saved in:
2
The impact of source effects on the evaluation of music for advertising : are there differences in how advertising professionals and consumers judge music?
Anglada-Tort, Manuel
;
Keller, Steve
;
Steffens, Jochen
; …
- In:
Journal of advertising research
61
(
2021
)
1
,
pp. 95-109
Persistent link: https://www.econbiz.de/10012533686
Saved in:
3
Wo spielt die Musik im deutschen Internet? Von der Internetpiraterie über Produkt- und Promotioninformationen zum kommerziellen Download
Müllensiefen, Daniel Th.
;
Schlumbohm, Dietmar
- In:
Konsumentenverhalten im Internet : Konzepte, …
,
(pp. 487-503)
.
2004
Persistent link: https://www.econbiz.de/10002109473
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