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compromise 1 consumer behavior 1 luxury 1 luxury consumer 1 luxury products 1
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DOREL, POP MARIUS 1 FLORIN, BACILA MIHAI 1 MARIA, DRULE ALEXANDRA 1 RALUCA, CIORNEA 1
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Annals of Faculty of Economics 1
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RePEc 1
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HOW FAR WOULD YOU GO FOR LUXURY? AN EXPLORATORY STUDY AMONG ROMANIAN FEMALE STUDENTS THAT CONSUME LUXURY
RALUCA, CIORNEA; DOREL, POP MARIUS; FLORIN, BACILA MIHAI; … - In: Annals of Faculty of Economics 1 (2012) 1, pp. 1127-1133
The main purpose of the paper is to identify actions that Romanian female students consuming luxury have been taken and would be willing to take in order to obtain the desired luxury products, deepening the â€Å"compromise†dimension. Although not based on previous studies, as...
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