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New product planning : management of marketing R&D interface; an annotated bibliography
Rothberg, Robert R.
;
Mellott, Douglas W.
-
1977
Persistent link: https://www.econbiz.de/10013395421
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NEW PRODUCT PLANNING MANAGEMENT OF THE MARKETING, R AND D INTERFACE : AN ANNOTATED BIBLIOGRAPHY
Rothberg, Robert R.
;
MELLOTT, DOUGLAS W.
-
1977
Persistent link: https://www.econbiz.de/10004676914
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