This paper extends the fast-growing research stream on gamification in corporate training by examining the impact of gamification on employees' knowledge retention, knowledge sharing, and job performance. A mixed-methods approach was employed. Quantitative data from surveys and qualitative...

Most ecotourism destinations have not yet fully explored the benefits of augmented reality (AR) marketing in relation to family vacations. Although AR improves travel experiences and destination branding, there is limited research on parents' perceptions of AR when traveling with children. This...

This study aims at identifying the tools used in e-commerce, able to optimize marketing campaigns. Managerial and marketing processes have been identified in the relevant body of knowledge that can be optimized using artificial intelligence; thus, a questionnaire has been designed within a...

This study aims at identifying the tools used in e-commerce, able to optimize marketing campaigns. Managerial and marketing processes have been identified in the relevant body of knowledge that can be optimized using artificial intelligence; thus, a questionnaire has been designed within a...

More and more world leaders agree that the COVID-19 pandemic has established, "overnight", a new world order. Thus, this led to the rewriting of European public policies, in the sense of emphasizing risk management, responsible crisis management, emergency management, and even authoritarianism....