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~person:"Wang, Gao"
~subject:"Markenführung"
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Markenführung
Brand image
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Consumer behaviour
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Crisis management
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Krisenmanagement
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Markenimage
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Product quality
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Produktqualität
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Wang, Gao
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Ma, Baolong
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International journal of market research : JMRS ; the journal of the Market Research Society
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The effects of product-harm crisis on brand performance
Ma, Baolong
;
Zhang, Lin
;
Fei, Li
;
Wang, Gao
- In:
International journal of market research : JMRS ; the …
52
(
2010
)
4
,
pp. 443-458
Persistent link: https://www.econbiz.de/10008646964
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