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~subject:"Pricing strategy"
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Pricing strategy
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Horstmann, Ignatius J.
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MacDonald, Glenn M.
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International journal of industrial organization
1
Journal of economics & management strategy : JEMS
1
Research report / Department of Economics, Social Science Centre, The University of Western Ontario
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ECONIS (ZBW)
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Is advertising a signal of product quality? : Evidence from the compact disc player market, 1983 - 1992
Horstmann, Ignatius J.
;
MacDonald, Glenn M.
- In:
International journal of industrial organization
21
(
2003
)
3
,
pp. 317-345
Persistent link: https://www.econbiz.de/10001742122
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2
Advertising as a signal of product quality : compact disc players
Horstmann, Ignatius J.
;
MacDonald, Glenn M.
-
1995
Persistent link: https://www.econbiz.de/10000977290
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3
When is advertising a signal of product quality?
Horstmann, Ignatius J.
- In:
Journal of economics & management strategy : JEMS
3
(
1994
)
3
,
pp. 561-584
Persistent link: https://www.econbiz.de/10001174691
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