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Advertising 1 Advertising effects 1 Bibliometrics 1 Bibliometrie 1 Consumer behaviour 1 Environmental consciousness 1 Green advertising 1 Green marketing 1 Konsumentenverhalten 1 Nachhaltige Entwicklung 1 Nachhaltigkeit 1 Sustainability 1 Sustainable development 1 Sustainable product 1 Umweltbewusstsein 1 VBN theory 1 Werbewirkung 1 Werbung 1 sustainable behavior 1 systematic review 1 Öko-Marketing 1 Öko-Produkt 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Elgaaied-Gambier, Leila 1 Falguera, Fernanda Pereira Sartori 1 Lima, Pedro Augusto Bertucci 1 Maciel, Suely 1 Mariano, Enzo Barberio 1 Silva, Hermes Moretti Ribeiro da 1
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International journal of advertising : the review of marketing communications 1
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ECONIS (ZBW) 1
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From green advertising to sustainable behavior : a systematic literature review through the lens of value-belief-norm framework
Lima, Pedro Augusto Bertucci; Falguera, Fernanda … - In: International journal of advertising : the review of … 43 (2024) 1, pp. 53-96
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