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~person:"Kaur Ghuman, Mandeep"
~person:"Murphy, Andrew"
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Journal of international consumer marketing
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Strong brands, strong relationships
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Anthropomorphism and consumer-brand relationships : a cross-cultural analysis
Kaur Ghuman, Mandeep
;
Huang, Li
;
Madden, Thomas Justin
; …
- In:
Strong brands, strong relationships
,
(pp. 135-148)
.
2015
Persistent link: https://www.econbiz.de/10011313577
Saved in:
2
If You've Seen One, You've Seen Them All! Are Young Millennials the Same Worldwide?
Schewe, Charles D.
;
Debevec, Kathleen
;
Madden, Thomas J.
; …
- In:
Journal of international consumer marketing
25
(
2013
)
1
,
pp. 3-15
Persistent link: https://www.econbiz.de/10010065800
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