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~subject:"Lieferantenmanagement"
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Lieferantenmanagement
Consumer behaviour
8
Konsumentenverhalten
7
Sweden
5
Schweden
4
Brand management
3
Food retailing
3
Food trade
3
Lebensmitteleinzelhandel
3
Lebensmittelhandel
3
Brand equity
2
Brand image
2
Business-to-business
2
Business-to-business marketing
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Choice
2
Customer satisfaction
2
Grocery store attributes
2
Innovation
2
Kundenzufriedenheit
2
Markenführung
2
Markenimage
2
Marketing strategy
2
Online retailing
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Online-Handel
2
Professional services
2
Satisfaction
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Supplier relationship management
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Switching costs
2
USA
2
United States
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1989-2004
1
ABSCAP
1
Absorption
1
Automotive fuels
1
B-to-B-Marketing
1
Biofuel
1
Biokraftstoff
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Competition
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Competitive strategy
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Competitors
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English
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Biedenbach, Galina
2
Marell, Agneta
2
Bengtsson, Maria
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Marketing intelligence & planning
1
The journal of brand management : an international journal
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ECONIS (ZBW)
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Brand equity, satisfaction, and switching costs : an examination of effects in the business-to-business setting
Biedenbach, Galina
;
Bengtsson, Maria
;
Marell, Agneta
- In:
Marketing intelligence & planning
33
(
2015
)
2
,
pp. 164-178
Persistent link: https://www.econbiz.de/10011326052
Saved in:
2
The impact of customer experience on brand equity in a business-to-business services setting
Biedenbach, Galina
;
Marell, Agneta
- In:
The journal of brand management : an international journal
17
(
2009/10
)
6
,
pp. 446-458
Persistent link: https://www.econbiz.de/10003980570
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