Search Results - person:"Marquardt, Adam J."

About time in marketing : an assessment of the study of time and conceptual framework

Carlson, Jeffrey R.; Ross, William T.; Coulter, Robin A.; … - In: AMS review : official publication of the Academy of … 9 (2019) 3, pp. 136-154

Persistent link: https://www.econbiz.de/10012162436

Relationship quality as a resource to build industrial brand equity when products are uncertain and future-based

Marquardt, Adam J. - In: Industrial marketing management : the international … 42 (2013) 8, pp. 1386-1397

Persistent link: https://www.econbiz.de/10010227736

B2B services branding in the logistics services industry

Marquardt, Adam J.; Golicic, Susan L.; Davis, Donna F. - In: The journal of services marketing 25 (2011) 1, pp. 47-57

Persistent link: https://www.econbiz.de/10009009736

B2B services branding in the logistics services industry

Marquardt, Adam J.; Golicic, Susan L.; Davis, Donna F. - In: Journal of Services Marketing 25 (2011) 1, pp. 47-57

Purpose – The purpose of this paper is to conduct an exploratory study of the branding of business‐to‐business (B2B) services, specifically examining the commodity‐like logistics services industry. Design/methodology/approach – The paper is of a multiple‐methods research design....

Persistent link: https://www.econbiz.de/10014905323

B2B services branding in the logistics services industry

Marquardt, Adam J.; Golicic, Susan L.; Davis, Donna F. - In: The journal of services marketing 25 (2011) 1, pp. 47-58

Persistent link: https://www.econbiz.de/10008817108

Branding a B2B service : does a brand differentiate a logistics service provider?

Davis, Donna F.; Golicic, Susan L.; Marquardt, Adam J. - In: Industrial marketing management : the international … 37 (2008) 2, pp. 218-227

Persistent link: https://www.econbiz.de/10003701537

Branding a B2B service: Does a brand differentiate a logistics service provider?

Davis, Donna F.; Golicic, Susan L.; Marquardt, Adam J. - In: Industrial marketing management : the international … 37 (2008) 2, pp. 218-228

Persistent link: https://www.econbiz.de/10008886444

Branding a B2B service: Does a brand differentiate a logistics service provider?

Davis, Donna F.; Golicic, Susan L.; Marquardt, Adam J. - In: Industrial marketing management : the international … 37 (2008) 2, pp. 218-227

Persistent link: https://www.econbiz.de/10007978363