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Search: person:"Mason, Katy"
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Mason, Katy
12
Leek, Sheena
4
Harris, Lloyd C.
3
Mason, Katy J.
3
Chakrabarti, Ronika
1
Doyle, Peter
1
Easton, Geoff
1
Lenney, Peter
1
Mouzas, Stefanos
1
Oshri, Ilan
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Simões, Cláudia
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Singh, Ramendra
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Industrial marketing management : the international journal for industrial and high-tech firms
6
European journal of marketing : EJM
3
Marketing intelligence & planning
2
Journal of business research : JBR
1
Long range planning : LRP ; international journal of strategic management
1
Management learning : the journal for managerial and organizational learning
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OLC EcoSci
ECONIS (ZBW)
37
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10
Other ZBW resources
9
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1
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1
Causal Social Mechanisms; from the what to the why
Mason, Katy
;
Easton, Geoff
;
Lenney, Peter
- In:
Industrial marketing management : the international …
42
(
2013
)
3
,
pp. 347-355
Persistent link: https://www.econbiz.de/10010119722
Saved in:
2
What are bottom of the pyramid markets and why do they matter?
Mason, Katy
;
Chakrabarti, Ronika
;
Singh, Ramendra
- In:
Marketing theory
13
(
2013
)
3
,
pp. 401-404
Persistent link: https://www.econbiz.de/10010184397
Saved in:
3
Informing a new business-to-business relationship:: Corporate identity and the emergence of a relationship identity
Simões, Cláudia
;
Mason, Katy J.
- In:
European journal of marketing : EJM
46
(
2012
)
5
,
pp. 684-712
Persistent link: https://www.econbiz.de/10009974230
Saved in:
4
Market sensing and situated dialogic action research (with a video camera)
Mason, Katy
- In:
Management learning : the journal for managerial and …
43
(
2012
)
4
,
pp. 405-426
Persistent link: https://www.econbiz.de/10010010686
Saved in:
5
Flexible business models
Mason, Katy
;
Mouzas, Stefanos
- In:
European journal of marketing : EJM
46
(
2012
)
10
,
pp. 1340-1368
Persistent link: https://www.econbiz.de/10010023236
Saved in:
6
Shared learning in supply networks: evidence from an emerging market supply network
Mason, Katy
;
Oshri, Ilan
;
Leek, Sheena
- In:
European journal of marketing : EJM
46
(
2012
)
11
,
pp. 1743-1763
Persistent link: https://www.econbiz.de/10010041705
Saved in:
7
A commentary on “The role of actors in combining resources into complex solutions”
Mason, Katy
- In:
Journal of business research : JBR
65
(
2012
)
2
,
pp. 151-153
Persistent link: https://www.econbiz.de/10009819613
Saved in:
8
Communication practices in a business relationship: Creating, relating and adapting communication artifacts through time
Mason, Katy
;
Leek, Sheena
- In:
Industrial marketing management : the international …
41
(
2012
)
2
,
pp. 319-333
Persistent link: https://www.econbiz.de/10009843760
Saved in:
9
The sites and practices of business models
Mason, Katy
;
Spring, Martin
- In:
Industrial marketing management : the international …
40
(
2011
)
6
,
pp. 1032-1042
Persistent link: https://www.econbiz.de/10009328634
Saved in:
10
Network pictures: Building an holistic representation of a dyadic business-to-business relationship
Leek, Sheena
;
Mason, Katy
- In:
Industrial marketing management : the international …
38
(
2009
)
6
,
pp. 599-608
Persistent link: https://www.econbiz.de/10008881937
Saved in:
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