Search Results - person:"Matanda, Margaret Jekanyika"

Information system integration, forecast information quality and market responsiveness : role of socio-technical congruence

Rajaguru, Rajesh; Matanda, Margaret Jekanyika; Verma, … - In: Technological forecasting & social change : an … 186PA (2023), pp. 1-11

Persistent link: https://www.econbiz.de/10014250322

Supply chain finance in enhancing supply-oriented and demand-oriented performance capabilities : moderating role of perceived partner opportunism

Rajaguru, Rajesh; Matanda, Margaret Jekanyika; Zhang, … - In: The journal of business & industrial marketing 37 (2022) 11, pp. 2396-2413

Persistent link: https://www.econbiz.de/10013455412

The role of brand representatives in predicting trust in early buyer–supplier relationships

Seyedghorban, Zahra; Simpson, Dayna; Matanda, Margaret … - In: Journal of Business & Industrial Marketing 36 (2020) 7, pp. 1130-1146

Purpose: The purpose of this study is to explore the dynamics of trust creation in an early buyer–supplier relationship phase at the interpersonal level. The authors use a brand-based communication approach to investigate the trust–risk–commitment link. Design/methodology/approach: Survey...

Persistent link: https://www.econbiz.de/10012412482

Effects of relational capabilities and power asymmetry on innovativeness and flexibility of Sub-Sahara Africa small exporting firms

Matanda, Margaret Jekanyika; Ndubisi, Nelson Oly; Jie, Ferry - In: Journal of small business management : JSBM ; a joint … 54 (2016) 1, pp. 118-138

Persistent link: https://www.econbiz.de/10011437368

Reinquiry into advertising avoidance on the internet : a conceptual replication and extension

Seyedghorban, Zahra; Tahernejad, Hossein; Matanda, … - In: Journal of advertising : official publication of the … 45 (2016) 1, pp. 120-129

Persistent link: https://www.econbiz.de/10011453897

Advancing theory and knowledge in the business-to-business branding literature

Seyedghorban, Zahra; Matanda, Margaret Jekanyika; … - In: Journal of business research : JBR 69 (2016) 8, pp. 2649-2677

Persistent link: https://www.econbiz.de/10011506191

Integrative capability for successful partnering : a critical dynamic capability

Jiang, Wei; Mavondo, Felix Tinoziva; Matanda, Margaret … - In: Management decision : MD 53 (2015) 6, pp. 1184-1202

Persistent link: https://www.econbiz.de/10011332969

Integrative capability for successful partnering: a critical dynamic capability

Jiang, Wei; Mavondo, Felix tinoziva; Matanda, Margaret … - In: Management Decision 53 (2015) 6, pp. 1184-1202

Purpose – The purpose of this paper is to advance the concept of “integrative capability” as a critical dynamic capability (DC) and empirically investigate its implications for a firm’s sustainable competitive advantage in business partnerships. Design/methodology/approach – This study...

Persistent link: https://www.econbiz.de/10014935381

Balancing the act : the implications of jointly pursuing internal customer orientation and external customer orientation

Conduit, Jodie; Matanda, Margaret Jekanyika; Mavondo, … - In: Journal of marketing management : MM 30 (2014) 13/14, pp. 1320-1352

Persistent link: https://www.econbiz.de/10010433921

Internal marketing, internal branding, and organisational outcomes : the moderating role of perceived goal congruence

Matanda, Margaret Jekanyika; Ndubisi, Nelson Oly - In: Journal of marketing management : MM 29 (2013) 9/10, pp. 1030-1055

Persistent link: https://www.econbiz.de/10010194412