Joseph, Mathew; Spake, Deborah F.; Finney, Zachary - In: International Journal of Pharmaceutical and Healthcare … 2 (2008) 2, pp. 117-133
Purpose – The purpose of this paper is to examine consumer attitudes toward direct‐to‐consumer (DTC) advertising and whether consumer attitudes regarding these types of advertisements differ based on income. Design/methodology/approach – A sample of 168 consumers completed the survey...