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~subject:"Werbung"
~person:"Spake, Deborah F."
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Werbung
Advertising
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Consumer behaviour
4
Konsumentenverhalten
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Pharmaceutical industry
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Pharmaindustrie
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USA
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United States
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Arzneimittel
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DTC advertising
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Gesetzliche Krankenversicherung
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subcultural theory of urbanism
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Spake, Deborah F.
Joseph, Mathew
4
Finney, R. Zachary
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Finney, Zachary
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Godwin, Dana Moffett
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Megehee, Carol M.
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Journal of medical marketing : device, diagnostic and pharmaceutical marketing
2
Health marketing quarterly
1
International journal of pharmaceutical and healthcare marketing : IJPHM
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ECONIS (ZBW)
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1
Do perceptions of direct-to-consumer pharmaceutical advertising vary based on urban versus rural living?
Spake, Deborah F.
;
Joseph, Mathew
;
Megehee, Carol M.
- In:
Health marketing quarterly
31
(
2014
)
1
,
pp. 31-45
Persistent link: https://www.econbiz.de/10010362780
Saved in:
2
Urban senior citizens' versus rural consumers' views of DTC advertising : a preliminary investigation
Spake, Deborah F.
;
Joseph, Mathew
;
Finney, R. Zachary
- In:
Journal of medical marketing : device, diagnostic and …
9
(
2009
)
1
,
pp. 21-28
Persistent link: https://www.econbiz.de/10003843601
Saved in:
3
Aging consumers and drug marketing : senior citizens' views on DTC advertising, the medicare prescription drug programme and pharmaceutical retailing
Joseph, Mathew
;
Spake, Deborah F.
;
Godwin, Dana Moffett
- In:
Journal of medical marketing : device, diagnostic and …
8
(
2008
)
3
,
pp. 221-228
Persistent link: https://www.econbiz.de/10003872245
Saved in:
4
Consumer attitudes toward pharmaceutical direct-to-consumer advertising : an empirical study and the role of income
Joseph, Mathew
;
Spake, Deborah F.
;
Finney, Zachary
- In:
International journal of pharmaceutical and healthcare …
2
(
2008
)
2
,
pp. 117-133
Persistent link: https://www.econbiz.de/10003929457
Saved in:
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