Search Results - person:"McConkey, C. William"

Accountants' attitudes toward advertising: a longitudinal study

Clow, Kenneth E.; Stevens, Robert E.; McConkey, C. William - In: Journal of Services Marketing 23 (2009) 2, pp. 124-131

Purpose – The purpose of this study is to examine the attitude of accountants towards advertising and to investigate changes in attitude that may have occurred between 1993 and 2004. Design/methodology/approach – Data were collected from accountants using a mail survey approach in 1993 and...

Persistent link: https://www.econbiz.de/10014905239

Accountants' attitudes toward advertising : a longitudinal study

Clow, Kenneth E.; Stevens, Robert E.; McConkey, C. William - In: The journal of services marketing 23 (2009) 2, pp. 125-132

Persistent link: https://www.econbiz.de/10009525766

Accountants' attitudes toward advertising: a longitudinal study

Clow, Kenneth E.; Stevens, Robert E.; Mcconkey, C.William; … - In: The journal of services marketing 23 (2009) 2, pp. 124

Persistent link: https://www.econbiz.de/10008241548

Accountants' attitudes toward advertising: a longitudinal study

Clow, Kenneth E.; Stevens, Robert E.; Mcconkey, C.William; … - In: The journal of services marketing 23 (2009) 2-3, pp. 124-133

Persistent link: https://www.econbiz.de/10008264567

College image : a strategic marketing dilemma

Stevens, Robert E.; McConkey, C. William; Cole, Henry S.; … - In: Services marketing quarterly 29 (2007/08) 3, pp. 99-113

Persistent link: https://www.econbiz.de/10003756465

Differences in business law professors and other business professors' criteria for textbook adoptions : a pilot study

Stevens, Robert E.; Clow, Kenneth E.; Mawer, William T.; … - In: Journal of business and economic perspectives 34 (2008) 2, pp. 122-134

Persistent link: https://www.econbiz.de/10003865830

College Image: A Strategic Marketing Dilemma

Stevens, Robert; Mcconkey, C.William; Cole, Henry; … - In: Services marketing quarterly 29 (2008) 3, pp. 99-113

Persistent link: https://www.econbiz.de/10008148290

Differences in business law professors and other business professors' criteria for textbook adoptions : a pilot study

Stevens, Robert E.; Clow, Kenneth E.; Mawer, William T.; … - In: Journal of business and economic perspectives 34 (2008) 2, pp. 122-134

Persistent link: https://www.econbiz.de/10009880970

Accountants' Attitudes Toward Advertising and Their Use of Marketing Tools

Stevens, Robert E.; McConkey, C.William; Loudon, David L.; … - In: Journal of professional services marketing 10 (1994) 2, pp. 181-202

Persistent link: https://www.econbiz.de/10007087655