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  • Search: person:"McCracken, Grant David"
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Year of publication
Subject
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Consumer behaviour 7 Konsumentenverhalten 7 Culture 5 Kultur 4 Social values 4 Innovation 3 Private consumption 3 Privater Konsum 3 Soziale Werte 3 Anthropologie 2 Anthropology 2 Brand 2 Brand management 2 Cultural identity 2 Kulturelle Identität 2 Markenartikel 2 Markenführung 2 Marketing 2 USA 2 United States 2 Verbraucherverhalten 2 1985 1 Aufsatzsammlung 1 Beer 1 Bier 1 Brand image 1 Complexity (Philosophy) 1 Consumer goods 1 Consumer society 1 Consumption 1 Consumption (Economics) 1 Craftsmen 1 Creativity 1 Decorative arts 1 Diversität 1 Economic culture 1 Forecast 1 Führung 1 Geschichte 1 Handwerk 1
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Online availability
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Free 1
Type of publication
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Book / Working Paper 11 Article 7
Type of publication (narrower categories)
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Article in journal 6 Aufsatz in Zeitschrift 6 Bibliografie enthalten 2 Bibliography included 2 Aufsatz im Buch 1 Book section 1 Guidebook 1 Interview 1 Ratgeber 1 Reprint 1
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Language
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English 18
Author
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McCracken, Grant David 18
Published in...
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Journal of consumer research : JCR ; an interdisciplinary bimonthly 2 Advances in nonprofit marketing : a research annual 1 Journal of business anthropology 1 Journal of consumer policy : consumer issues in law, economics and behavioural sciences 1 Journal of the Market Research Society : JMRS 1 The evolution of brands : from signals of quality to storehouses of trust 1
Source
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ECONIS (ZBW) 14 USB Cologne (EcoSocSci) 4
Showing 1 - 10 of 18
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Just in time
McCracken, Grant David - In: Journal of business anthropology 11 (2022) 1, pp. 76-83
Persistent link: https://www.econbiz.de/10013256078
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Return of the artisan : how America went from the industrial to the hand made and you can too
McCracken, Grant David - 2022 - First Simon Element hardcover edition
Industrial food -- Hippies counter culture -- Alice Waters, Mark Frauenfelder & Stewart Brand -- Ten waves and three towns -- Twenty-four things that define the artisan -- The artisan and COVID -- Future of the artisan.
Persistent link: https://www.econbiz.de/10012498183
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Culturematic : how reality TV, John Cheever, a Pie Lab, Julia Child, fantasy football, Burning man, the Ford Fiesta movement, Rube Goldberg, NFL films, Wordle, Two and a half men, a 10,000 year symphony, and ROFLcon memes will help you create and execute breakthrough ideas
McCracken, Grant David - 2012
How Reality TV John Cheever a Pie Lab Julia Child Fantasy Football Burning Man the Ford Fiesta Movement ...
Persistent link: https://www.econbiz.de/10009543307
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Culturematic : how reality TV, John Cheever, a Pie Lab, Julia Child, fantasy football, Burning man, the Ford Fiesta movement, Rube Goldberg, NFL films, Wordle, Two and a half men, a 10,000 year symphony, and ROFLcon memes will help you create and execute breakthrough ideas
McCracken, Grant David - 2012
Persistent link: https://www.econbiz.de/10009536120
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Chief culture officer
McCracken, Grant David - 2010
Persistent link: https://www.econbiz.de/10004949361
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The value of the brand : an anthropological perspective
McCracken, Grant David - 2009
Persistent link: https://www.econbiz.de/10003784510
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Flock and flow : predicting and managing change in a dynamic marketplace
McCracken, Grant David - 2006
Persistent link: https://www.econbiz.de/10004001482
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Flock and flow : predicting and managing change in a dynamic marketplace
McCracken, Grant David - 2006
Persistent link: https://www.econbiz.de/10003278913
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Markets, meaning, and brand management
McCracken, Grant David - 2005
Persistent link: https://www.econbiz.de/10002701617
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Culture and consumption
McCracken, Grant David - 2005
Persistent link: https://www.econbiz.de/10003367157
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