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~isPartOf:"Journal of world business : JWB"
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Journal of world business : JWB
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Examining the role of big data and marketing analytics in SMEs innovation and competitive advantage : a knowledge integration perspective
Cadden, Trevor
;
Weerawardena, Jay
;
Cao, Guangming
; …
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014434828
Saved in:
2
A multi-theory approach to understanding the business process outsourcing decision
Gerbl, Martina
;
McIvor, Ronan
;
Loane, Sharon
; …
- In:
Journal of world business : JWB
50
(
2015
)
3
,
pp. 505-518
Persistent link: https://www.econbiz.de/10011333374
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