//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Brand"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"McKechnie, Sally"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand
Consumer behaviour
9
Konsumentenverhalten
9
Beziehungsmarketing
4
Brand management
4
Großbritannien
4
Markenführung
4
Relationship marketing
4
United Kingdom
4
Betriebliche Wertschöpfung
3
Brand image
3
Customer value
3
Financial services
3
Finanzdienstleistung
3
Kundenwert
3
Markenimage
3
Value creation
3
Confidence
2
Emotion
2
Luxury goods
2
Luxusgüter
2
Time
2
Vertrauen
2
customer-dominant logic
2
dispositional trust
2
institutional trust
2
trusting belief
2
value creation
2
Advertising
1
Advertising effects
1
Brand architecture
1
Brand identity
1
Choice goals
1
Christentum
1
Christianity
1
Co-creation
1
Consumer motivation
1
Consumers
1
Corporate banking
1
Corporate branding
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Essamri, Azzouz
1
McKechnie, Sally
1
Winklhofer, Heidi
1
Published in...
All
Journal of business research : JBR
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Co-creating corporate brand identity with online brand communities : a managerial perspective
Essamri, Azzouz
;
McKechnie, Sally
;
Winklhofer, Heidi
- In:
Journal of business research : JBR
96
(
2019
),
pp. 366-375
Persistent link: https://www.econbiz.de/10011981083
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->