Friesner, Daniel; Bozman, Carl S.; McPherson, Matthew Q. - In: International Journal of E-Business Research (IJEBR) 4 (2008) 1, pp. 69-81
Internet auctions have gained widespread appeal as an efficient and effective means of buying and selling goods and services. This study examines buyer behavior on eBay, one of the most well-known Internet auction Web sites. eBay’s auction format is similar to that of a second-price,...