Search Results - person:"Meenaghan, John A."

New challenges in sponsorship evaluation actors, new media, and the context of praxis

Meenaghan, John A.; McLoughlin, Damien; McCormack, Alan - In: Psychology & marketing 30 (2013) 5, pp. 444-460

Persistent link: https://www.econbiz.de/10009753702

Sponsorship at O2 : "The Belief that Repaid"

Cahill, Jonnie; Meenaghan, John A. - In: Psychology & marketing 30 (2013) 5, pp. 431-443

Persistent link: https://www.econbiz.de/10009753703

Assessing the financial impact of sponsorship investment

Kourovskaia, Anastasia A.; Meenaghan, John A. - In: Psychology & marketing 30 (2013) 5, pp. 417-430

Persistent link: https://www.econbiz.de/10009753704

Metrics in sponsorship research : is credibility an issue?

Meenaghan, John A.; O'Sullivan, Paul - In: Psychology & marketing 30 (2013) 5, pp. 408-416

Persistent link: https://www.econbiz.de/10009753705

Measuring sponsorship performance : challenge and direction

Meenaghan, John A. - In: Psychology & marketing 30 (2013) 5, pp. 385-393

Persistent link: https://www.econbiz.de/10009753706

Special issue: Measuring sponsorship performance

Meenaghan, John A. (contributor) - 2013

Persistent link: https://www.econbiz.de/10009753709

Managing commercial sponsorship

Meenaghan, John A. (contributor) - In: European journal of marketing : EJM 25 (1991) 11

Persistent link: https://www.econbiz.de/10001122809

Commercial sponsorship

Meenaghan, John A. - In: European journal of marketing : EJM 17 (1983) 7

Persistent link: https://www.econbiz.de/10001037567

Commercial Sponsorship

Meenaghan, John A. - In: European Journal of Marketing 17 (1983) 7, pp. 5-73

Argues that the general area of commercial sponsorship activity, while attracting increasing interest from marketing practitioners as an important strategic option in marketing communications, has not been the subject of sufficiently rigorous and comprehensive investigation by theoreticians....

Persistent link: https://www.econbiz.de/10014724983