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Channel switching
1
Coupon promotion
1
Distribution channel
1
Einzelhandel
1
Information
1
Kundenbindungsprogramm
1
Leadtime
1
Loyalty program
1
Multichannel strategy
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Multikanalvertrieb
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Omnichannel operation
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Preis
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Presale
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Price
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Rabatt
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Rebate
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Retail trade
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Risikomanagement
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Risk management
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Sales promotion
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Theorie
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Theory
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Time sensitivity
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Verkaufsförderung
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Vertriebsweg
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Mei, Wanxia
2
Du, Li
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Feng, Jiejian
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Guan, Xu
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Li, Zonghuo
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Niu, Baozhuang
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Wang, Jincheng
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European journal of operational research : EJOR
1
International journal of production economics
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ECONIS (ZBW)
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Coupon promotion and its cross-channel effect in omnichannel retailing industry : a time-sensitive strategy
Li, Zonghuo
;
Guan, Xu
;
Mei, Wanxia
- In:
International journal of production economics
258
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014282249
Saved in:
2
The effects of an undisclosed regular price and a positive leadtime in a presale mechanism
Mei, Wanxia
;
Du, Li
;
Niu, Baozhuang
;
Wang, Jincheng
; …
- In:
European journal of operational research : EJOR
250
(
2016
)
3
,
pp. 1013-1025
Persistent link: https://www.econbiz.de/10011445364
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