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Search: person:"Meire, Matthijs"
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Meire, Matthijs
7
Coussement, Kristof
3
Hoornaert, Steven
3
Caigny, Arno de
2
Hewett, Kelly
2
Van den Poel, Dirk
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Ballings, Michel
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Bogaert, Matthias
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Büttgen, Marion
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Janssens, Bram
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Kumar, V.
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Schetgen, Lisa
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Journal of business research : JBR
3
European journal of operational research : EJOR
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of marketing
1
The SAGE handbook of social media marketing
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ECONIS (ZBW)
7
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1
Opening the 'black box' of HRM algorithmic biases - How hiring practices induce discrimination on freelancing platforms
Trautwein, Yannik
;
Zechiel, Felix
;
Coussement, Kristof
; …
- In:
Journal of business research : JBR
192
(
2025
),
pp. 1-14
Persistent link: https://www.econbiz.de/10015422417
Saved in:
2
Life event-based marketing using AI
Caigny, Arno de
;
Coussement, Kristof
;
Hoornaert, Steven
; …
- In:
Journal of business research : JBR
193
(
2025
),
pp. 1-18
Persistent link: https://www.econbiz.de/10015425599
Saved in:
3
360 degrees rumor detection : when explanations got some explaining to do
Janssens, Bram
;
Schetgen, Lisa
;
Bogaert, Matthias
; …
- In:
European journal of operational research : EJOR
317
(
2024
)
2
,
pp. 366-381
Persistent link: https://www.econbiz.de/10014635804
Saved in:
4
Firm strategies for one-on-one exchanges with customers in social media
Hewett, Kelly
;
Hoornaert, Steven
;
Meire, Matthijs
- In:
The SAGE handbook of social media marketing
,
(pp. 358-372)
.
2022
Persistent link: https://www.econbiz.de/10013368584
Saved in:
5
Does it pay off to communicate like your online community? : evaluating the effect of content and linguistic style similarity on B2B brand engagement
Meire, Matthijs
;
Coussement, Kristof
;
Caigny, Arno de
; …
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 292-307
Persistent link: https://www.econbiz.de/10014226517
Saved in:
6
Customer comeback : empirical insights into the drivers and value of returning customers
Meire, Matthijs
- In:
Journal of business research : JBR
127
(
2021
),
pp. 193-205
Persistent link: https://www.econbiz.de/10012494367
Saved in:
7
The role of marketer-generated content in customer engagement marketing
Meire, Matthijs
;
Hewett, Kelly
;
Ballings, Michel
;
Kumar, V.
- In:
Journal of marketing
83
(
2019
)
6
,
pp. 21-42
Persistent link: https://www.econbiz.de/10012176245
Saved in:
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