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Consumer attitudes revisited : a review of attitude theory in marketing research
Argyriou, Evmorfia
;
Melewar, T. C.
- In:
International journal of management reviews : IJMR
13
(
2011
)
4
,
pp. 431-451
Persistent link: https://www.econbiz.de/10009388174
Saved in:
2
Consumer Attitudes Revisited: A Review of Attitude Theory in Marketing Research
Argyriou, Evmorfia
;
Melewar, T.C.
- In:
International journal of management reviews : IJMR
13
(
2011
)
4
,
pp. 431-452
Persistent link: https://www.econbiz.de/10009797511
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