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~person:"Dinnie, Keith"
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Dinnie, Keith
Melewar, T. C.
162
Melewar, T.C.
63
Bang, Nguyen
36
Foroudi, Pantea
34
Dennis, Charles
26
Gupta, Suraksha
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Jin, Zhongqi
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Sharifah Faridah Syed Alwi
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Cornelius, Nelarine
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Melewar, T C
9
Bartholmé, Roland H.
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Otubanjo, PhD, Olutayo
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Chen, Junsong
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Argyriou, Evmorfia
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1
Corporate identity orientation and disorientation : a complexity theory perspective
Devereux, Luke
;
Melewar, T. C.
;
Dinnie, Keith
;
Lange, Thomas
- In:
Journal of business research : JBR
109
(
2020
),
pp. 413-424
Persistent link: https://www.econbiz.de/10012238097
Saved in:
2
The role of corporate identity management in the higher education sector : an exploratory case study
Melewar, T. C.
;
Foroudi, Pantea
;
Dinnie, Keith
;
Bang, Nguyen
- In:
Journal of marketing communications
24
(
2018
)
4
,
pp. 337-359
Persistent link: https://www.econbiz.de/10011880776
Saved in:
3
IMC antecedents and the consequences of planned brand identity in higher education
Foroudi, Pantea
;
Dinnie, Keith
;
Kitchen, Philip J.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 528-550
Persistent link: https://www.econbiz.de/10011698226
Saved in:
4
Nation branding and integrated marketing communications : an ASEAN perspective
Dinnie, Keith
;
Melewar, T. C.
;
Seidenfuss, Kai-Uwe
; …
- In:
International marketing review
27
(
2010
)
4
,
pp. 388-403
Persistent link: https://www.econbiz.de/10008696655
Saved in:
5
Nation branding and integrated marketing communications: an ASEAN perspective
Dinnie, Keith
;
Melewar, T.C.
;
Seidenfuss, Kai-Uwe
; …
- In:
International marketing review
27
(
2010
)
4
,
pp. 388-404
Persistent link: https://www.econbiz.de/10008435065
Saved in:
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