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~person:"Yannopoulou, Natalia"
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Search: person:"Melewar, T.C."
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Betriebliche Wertschöpfung
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Corporate reputation
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Yannopoulou, Natalia
Melewar, T. C.
162
Melewar, T.C.
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Journal of marketing management : MM
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Value marketing through corporate reputation : an empirical investigation of Thai hospitals
Srivoravilai, Nopporn
;
Melewar, T. C.
;
Liu, Martin J.
; …
- In:
Journal of marketing management : MM
27
(
2011
)
3/4
,
pp. 243-268
Persistent link: https://www.econbiz.de/10008989907
Saved in:
2
Value marketing through corporate reputation: An empirical investigation of Thai hospitals
Srivoravilai, Nopporn
;
Melewar, T. C.
;
Liu, Martin
; …
- In:
Journal of marketing management : MM
27
(
2011
)
3
,
pp. 243-269
Persistent link: https://www.econbiz.de/10008847763
Saved in:
3
Value marketing through corporate reputation: An empirical investigation of Thai hospitals
Srivoravilai, Nopporn
;
Melewar, T. C.
;
Liu, Martin
; …
- In:
Journal of marketing management : MM
27
(
2011
)
3
,
pp. 243-269
Persistent link: https://www.econbiz.de/10008884649
Saved in:
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