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~subject:"B-to-B-Marketing"
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B-to-B-Marketing
Brand management
71
Markenführung
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Corporate reputation
51
Firmenimage
48
Consumer behaviour
34
Konsumentenverhalten
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Brand image
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Öffentlichkeitsarbeit
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Melewar, T. C.
3
Bourlakis, Michael
2
Gupta, Suraksha
2
Garry, Tony
1
Wright, Len Tiu
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The journal of business & industrial marketing
2
Journal of general management
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ECONIS (ZBW)
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A relational insight of brand personification in business-to-business markets
Gupta, Suraksha
;
Melewar, T. C.
;
Bourlakis, Michael
- In:
Journal of general management
35
(
2009/10
)
4
,
pp. 65-76
Persistent link: https://www.econbiz.de/10003997126
Saved in:
2
Transfer of brand knowledge in business-to-business markets : a qualitative study
Gupta, Suraksha
;
Melewar, T. C.
;
Bourlakis, Michael
- In:
The journal of business & industrial marketing
25
(
2010
)
5
,
pp. 395-403
Persistent link: https://www.econbiz.de/10008655564
Saved in:
3
Guest editorial: Business-to-business marketing in the 21st century
Garry, Tony
;
Melewar, T. C.
;
Wright, Len Tiu
- In:
The journal of business & industrial marketing
25
(
2010
)
5
,
pp. 323
Persistent link: https://www.econbiz.de/10008655585
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