Problem Definition: We study the effectiveness of two theoretically and practically relevant interventions designed to stimulate the appeal of and willingness to pay (wtp) for re-manufactured (refurbished) consumer products that are often found repulsive by consumers: 1) educating consumers...

Shopper pickiness is an individual difference that is fundamentally associated with how individuals make choices. From lay intuition, we all know someone who is “picky”. Yet to date, research in marketing has neither systematically defined the construct nor provided the means by which to...

This research explores how the experience of a jilt — the anticipation and subsequent inaccessibility of a highly desirable, aspirant option — influences preference for incumbent and non-incumbent options. We conceptualize jilting as a multi-stage process, which consists of a pre-jilt...