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  • Search: person:"Mengual-Recuerda, Ana"
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Year of publication
Subject
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Emotion 5 Entrepreneurship 4 Neuroentrepreneurship 4 Consumer behaviour 3 Decision-making 3 Entrepreneurs 3 Entrepreneurship approach 3 Konsumentenverhalten 3 Unternehmer 3 Cognitive 2 Decision 2 Emotional 2 Emotions 2 Entscheidung 2 Innovation 2 Knowledge 2 Neuromarketing 2 consumer behavior 2 experiential marketing 2 gastronomic experience 2 haute cuisine 2 neuromarketing 2 Cognition 1 Consumers 1 Entrepreneur 1 Event marketing 1 Event-Marketing 1 Experiment 1 Experimental marketing 1 Eye tracking 1 Footwear 1 Footwear industry 1 Galvanic skin response 1 Gastronomie 1 Innovation management 1 Innovationsmanagement 1 Knowledge management 1 Knowledge transfer 1 Kognition 1 Neuroqualitative 1
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Online availability
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Free 6 CC license 2 Undetermined 1
Type of publication
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Article 7
Type of publication (narrower categories)
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Article in journal 5 Aufsatz in Zeitschrift 5 Article 2
Language
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English 7
Author
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Juárez-Varón, David 7 Mengual-Recuerda, Ana 6 Serna Zuluaga, Juan Camilo 3 Alarcón-Valero, Faustino 2 Corvello, Vincenzo 2 Tur-Viñes, Victoria 2 Capatina, Alexandru 1 Medina-López, Ana 1 Mengual Recuerda, Ana 1 Núñez Cansado, Marian 1 Serna-Zuluaga, Juan Camilo 1
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Published in...
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International entrepreneurship and management journal 2 Journal of Innovation & Knowledge (JIK) 1 Journal of Open Innovation: Technology, Market, and Complexity 1 Journal of business research : JBR 1 Journal of innovation & knowledge : JIK 1 Journal of open innovation : technology, market, and complexity 1
Source
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ECONIS (ZBW) 5 EconStor 2
Showing 1 - 7 of 7
Cover Image
Analysis of the influence of emotions on the decision-making of entrepreneurs using neurotechnologies
Serna-Zuluaga, Juan Camilo; Juárez-Varón, David; … - In: International entrepreneurship and management journal 20 (2024) 3, pp. 2169-2186
Persistent link: https://www.econbiz.de/10015080632
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Deeper knowledge of entrepreneurs in decision-making : innovating through neuroentrepreneurship
Serna Zuluaga, Juan Camilo; Juárez-Varón, David; … - In: Journal of innovation & knowledge : JIK 10 (2025) 4, pp. 1-13
The objective of this study is to obtain deeper knowledge during the decision-making process in the business field, establishing the emotional and cognitive differences between novice and experienced entrepreneurs. This work looks at how emotional responses vary in key situations, such as...
Persistent link: https://www.econbiz.de/10015433162
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Cover Image
Deeper knowledge of entrepreneurs in decision-making: Innovating through neuroentrepreneurship
Serna Zuluaga, Juan Camilo; Juárez-Varón, David; … - In: Journal of Innovation & Knowledge (JIK) 10 (2025) 4, pp. 1-13
The objective of this study is to obtain deeper knowledge during the decision-making process in the business field, establishing the emotional and cognitive differences between novice and experienced entrepreneurs. This work looks at how emotional responses vary in key situations, such as...
Persistent link: https://www.econbiz.de/10015461085
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Neuroentrepreneurship : state of the art and future lines of work
Juárez-Varón, David; Serna Zuluaga, Juan Camilo; … - In: International entrepreneurship and management journal 20 (2024) 4, pp. 2939-2953
Persistent link: https://www.econbiz.de/10015080684
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Emotional impact of dishes versus wines on restaurant diners: From haute cuisine open innovation
Mengual-Recuerda, Ana; Tur-Viñes, Victoria; … - In: Journal of Open Innovation: Technology, Market, and … 7 (2021) 1, pp. 1-19
Haute cuisine is emblematic in the world of tourism and is of fundamental importance in the economic and social life in most countries worldwide. Haute cuisine gastronomic experiences play with the senses, involving the diner, thus generating a unique experience for the customer. This empirical...
Persistent link: https://www.econbiz.de/10012620604
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Cover Image
Emotional impact of dishes versus wines on restaurant diners : from haute cuisine open innovation
Mengual-Recuerda, Ana; Tur-Viñes, Victoria; … - In: Journal of open innovation : technology, market, and … 7 (2021) 1/96, pp. 1-19
Haute cuisine is emblematic in the world of tourism and is of fundamental importance in the economic and social life in most countries worldwide. Haute cuisine gastronomic experiences play with the senses, involving the diner, thus generating a unique experience for the customer. This empirical...
Persistent link: https://www.econbiz.de/10012491343
Saved in:
Cover Image
Footwear consumer behavior : the influence of stimuli on emotions and decision making
Juárez-Varón, David; Mengual-Recuerda, Ana; Capatina, … - In: Journal of business research : JBR 164 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014304052
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