Menzies, Jane L.; Orr, Stuart C. - In: Asian Case Research Journal (ACRJ) 18 (2014) 01, pp. 175-197
This case describes the process that the Australian juice retail chain, Boost Juice, has used to internationalize to Malaysia. The main objective of this case is to demonstrate good practice in regard to internationalization. The case provides the background of the juice bar industry in Malaysia...