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International journal of business and globalisation : IJBG
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Applying marketing mix constructs in higher education : the case of an MBA program in the UAE
Meraj, Mohammad A.
;
Fernandes, Cedwyn J.
;
Ross, Kieran J.
- In:
International journal of business and globalisation : IJBG
16
(
2016
)
2
,
pp. 149-170
Persistent link: https://www.econbiz.de/10011616708
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