Rita, Paulo; Vong, Celeste; Pinheiro, Flávio L.; … - In: European journal of management and business economics : … 32 (2023) 3, pp. 276-295
Purpose With the growing popularity of social media, it has become common practice for consumers to write online reviews to share their opinion and experience as well as consider others' reviews to inform purchase decision-making. This study investigated how online review sentiments towards four...
