Search Results - person:"Miquel-Romero, Maria José"

Acquiring customers through click-and-collect, price matching, and environmental information

Miquel-Romero, María-José; Frasquet Deltoro, Marta; … - In: Advances in National Brand and Private Label Marketing …, (pp. 47-52). 2024

Persistent link: https://www.econbiz.de/10015077055

Individuals' materialism and brand rituals and traditions as drivers of luxury brand love on social media

Cruz Ros, Sonia; Miquel-Romero, María-José; Yee, … - In: Journal of consumer behaviour 23 (2024) 4, pp. 1820-1831

Persistent link: https://www.econbiz.de/10014633902

Understanding how marathon attendees' heterogeneity affects public sponsorship reputation and brand equity

Miquel-Romero, María-José; Schlesinger, Walesska; … - In: International journal of sport management and marketing … 24 (2024) 2, pp. 156-178

Persistent link: https://www.econbiz.de/10015441651

I like you, but I don't need you : the diminishing returns of celebrity endorsement for popular brands

Fons, Eduardo; Miquel-Romero, María-José; … - In: International journal of sport management and marketing … 24 (2024) 3/4, pp. 244-261

Persistent link: https://www.econbiz.de/10015441661

Eurovision as support for the LGBT collective : perceptions based on the profile of its audience

Palma Martos, María Luisa; Miquel-Romero, María-José; … - In: International journal of arts management 25 (2023) 3, pp. 46-58

Persistent link: https://www.econbiz.de/10014431226

Mobile dependency and uncertainty reduction : influence on showrooming behaviours and user-generated content creation

Chimborazo-Azogue, Luis Edwin; Mollá Descals, Alejandro; … - In: International journal of retail and distribution management 50 (2022) 8/9, pp. 996-1014

Persistent link: https://www.econbiz.de/10013398147

Omnichannel retailer brand experience : conceptualisation and proposal of a comprehensive scale

Frasquet Deltoro, Marta; Mollá Descals, Alejandro; … - In: The journal of brand management : an international journal 28 (2021) 4, pp. 388-401

Persistent link: https://www.econbiz.de/10012550324

Absorptive capacity and its impact on innovation and performance : findings from SEM and fsQCA

Cruz Ros, Sonia; Guerrero-Sánchez, Diana L.; … - In: Review of managerial science : RMS 15 (2021) 2, pp. 235-249

Persistent link: https://www.econbiz.de/10012489143

Why and how to use enterprise social media platforms : the employee's perspective

Yee, Rachel W. Y.; Miquel-Romero, Maria-Jose; Cruz Ros, … - In: Journal of business research : JBR 137 (2021), pp. 517-526

Persistent link: https://www.econbiz.de/10012665807

Competitive (versus loyal) showrooming : an application of the push-pull-mooring framework

Frasquet Deltoro, Marta; Miquel-Romero, Maria-Jose - In: Journal of retailing and consumer services 62 (2021), pp. 1-10

Persistent link: https://www.econbiz.de/10012648927

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