Search Results - person:"Mish, Jenny" - EconBiz

Hippies, hummer owners, and people like me : stereotyping as a means of reconciling ethical consumption values with the DSP

Barnhart, Michelle; Mish, Jenny - In: Journal of macromarketing : examining the interactions … 37 (2017) 1, pp. 57-71

Persistent link: https://www.econbiz.de/10011657500

Resources and Capabilities of Triple Bottom Line Firms: Going Over Old or Breaking New Ground?

Glavas, Ante; Mish, Jenny - In: Journal of Business Ethics 127 (2015) 3, pp. 623-642

Supported by a qualitative study of triple bottom line (TBL) firms—those that simultaneously prioritize economic, social, and environmental objectives—we investigated the market logic and practices of TBL firms to better understand how they fulfill their mission and achieve their goals. We...

Persistent link: https://www.econbiz.de/10011242120

Resources and capabilities of triple bottom line firms : going over old or breaking new ground?

Glavas, Ante; Mish, Jenny - In: Journal of business ethics : JOBE 127 (2015) 3, pp. 623-642

Persistent link: https://www.econbiz.de/10010503922

Marketing's contributions to a sustainable society

Mish, Jenny; Miller, Alexandria - In: Marketing and the common good : essays from Notre Dame …, (pp. 153-174). 2014

Persistent link: https://www.econbiz.de/10009774182

From Green Marketing to Marketing for Environmental Sustainability

Scammon, Debra L.; Mish, Jenny - In: The Oxford handbook of business and the natural environment. 2012

Persistent link: https://www.econbiz.de/10012885283

From green marketing to marketing for environmental sustainability

Scammon, Debra L.; Mish, Jenny - In: The Oxford handbook of business and the natural environment, (pp. 347-365). 2012

Persistent link: https://www.econbiz.de/10009387476

The nature and processes of market co-creation in triple bottom line firms : leveraging insights from consumer culture theory and service dominant logic

Peñaloza, Lisa; Mish, Jenny - In: Marketing theory 11 (2011) 1, pp. 9-34

Persistent link: https://www.econbiz.de/10008988888

The nature and processes of market co-creation in triple bottom line firms : leveraging insights from consumer culture theory and service dominant logic

Peñaloza, Lisa; Mish, Jenny - In: Marketing theory 11 (2011) 1, pp. 9-34

Persistent link: https://www.econbiz.de/10009870752

Principle-based stakeholder marketing : insights from private triple-bottom-line firms

Mish, Jenny; Scammon, Debra L. - In: Journal of public policy & marketing : JPP & M ; an … 29 (2010) 1, pp. 12-26

Persistent link: https://www.econbiz.de/10003979287

A heavy burden of identity : India, food, globalization, and women

Mish, Jenny - 2007

Persistent link: https://www.econbiz.de/10003500100

A service of the