Arya, Anil; Mittendorf, Brian; Sappington, David E. M. - In: Marketing Science 26 (2007) 5, pp. 651-659
The common wisdom is that a retailer suffers when its wholesale supplier encroaches on the retailer's operations by selling directly to final consumers. We demonstrate that the retailer can benefit from encroachment even when encroachment admits no synergies and does not facilitate product...