Maduku, Daniel K.; Rana, Nripendra P.; Mpinganjira, Mercy; … - In: Asia Pacific Journal of Marketing and Logistics 36 (2024) 11, pp. 2849-2868
Purpose Digital voice assistants (DVAs) are revolutionising consumers’ interactions with technology and businesses. Whilst research on the adoption of these devices is rapidly expanding, few have explored post-adoption behaviour. To fill this gap, we investigate how functionality and...