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  • Search: person:"Mkhize, Njabulo Happy-Boy"
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Year of publication
Subject
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Consumer behaviour 4 Konsumentenverhalten 4 Digital assistants 3 Artificial intelligence 2 Beziehungsmarketing 2 Consumer attitudes 2 Customer emotions 2 Customer engagement 2 Customer loyalty 2 Digitalisierung 2 Digitization 2 Innovation adoption 2 Innovationsakzeptanz 2 Relationship marketing 2 Verbrauchereinstellung 2 Behavioral economics 1 Customer integration 1 Customer retention 1 Data protection 1 Datenschutz 1 Economic ethics 1 Emotion 1 Environmental consciousness 1 Ethics 1 Ethik 1 Green hotels 1 Habit 1 Hotel industry 1 Hotellerie 1 Innovation diffusion 1 Innovationsdiffusion 1 Knowledge 1 Kundenbindung 1 Kundenintegration 1 Künstliche Intelligenz 1 Localisation 1 Moral norms 1 Passion 1 Privacy concern 1 S-O-R framework 1
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Online availability
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Undetermined 3 Free 2 CC license 1
Type of publication
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Article 5
Type of publication (narrower categories)
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Article in journal 4 Aufsatz in Zeitschrift 4 research-article 1
Language
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English 5
Author
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Mkhize, Njabulo Happy-Boy 5 Ledikwe, Aobakwe 3 Maduku, Daniel K. 3 Mpinganjira, Mercy 3 Rana, Nripendra P. 3 Thusi, Philile 3 Senooane, Belinda Chiedza 1
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Published in...
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Asia Pacific Journal of Marketing and Logistics 1 Asia Pacific journal of marketing and logistics 1 Consumer Behavior in Tourism and Hospitality 1 Journal of retailing and consumer services 1 South African journal of business management 1
Source
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ECONIS (ZBW) 4 Other ZBW resources 1
Showing 1 - 5 of 5
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Spirituality, moral norms, and habit as determinants of intention to visit green hotels
Senooane, Belinda Chiedza; Mkhize, Njabulo Happy-Boy - In: Consumer Behavior in Tourism and Hospitality 20 (2025) 2, pp. 294-309
Persistent link: https://www.econbiz.de/10015422677
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Do AI-powered digital assistants influence customer emotions, engagement and loyalty? An empirical investigation
Maduku, Daniel K.; Rana, Nripendra P.; Mpinganjira, Mercy; … - In: Asia Pacific Journal of Marketing and Logistics 36 (2024) 11, pp. 2849-2868
Purpose Digital voice assistants (DVAs) are revolutionising consumers’ interactions with technology and businesses. Whilst research on the adoption of these devices is rapidly expanding, few have explored post-adoption behaviour. To fill this gap, we investigate how functionality and...
Persistent link: https://www.econbiz.de/10015340943
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Cover Image
Do AI-powered digital assistants influence customer emotions, engagement and loyalty? : an empirical investigation
Maduku, Daniel K.; Rana, Nripendra P.; Mpinganjira, Mercy; … - In: Asia Pacific journal of marketing and logistics 36 (2024) 11, pp. 2849-2868
Persistent link: https://www.econbiz.de/10015210843
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Influencing the adoption of microgeneration technologies using the theory of planned behaviour
Mkhize, Njabulo Happy-Boy - In: South African journal of business management 52 (2021) 1, pp. 1-9
Purpose: This study sought to understand the factors that influence the behavioural intention of households towards microgeneration technologies. This includes subjective knowledge (SK) within the TPB framework as a determinant of behavioural intention. Methods: A quantitative research approach...
Persistent link: https://www.econbiz.de/10012601286
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Assessing customer passion, commitment, and word-of-mouth intentions in digital assistant usage : the moderating role of technology anxiety
Maduku, Daniel K.; Mpinganjira, Mercy; Rana, Nripendra P.; … - In: Journal of retailing and consumer services 71 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014259246
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