Purpose: The purpose of this paper is to investigate the impacts of peripheral service quality on football match spectators’ emotions and behavioural intention. Design/methodology/approach: Data were obtained from a survey of 342 spectators of professional league football in Malaysia and...

Purpose – This paper aims to view the role of religiosity in moderating the relationship between ego-defensive function of Muslim consumers’ and attitude toward advertising of controversial product. There is a rising concern among Muslim consumers’ with regards to the halal status of many...