The parametric methods of statistical and econometric analysis are not always useful in examination of labour productivity of economic entities. In previous works the Authors found that the labour productivity is characterized by the lack of stable regularities in the range of structure and...

The parametric methods of statistical and econometric analysis are not always useful in examination of labour productivity of economic entities. In previous works the Authors found that the labour productivity is characterized by the lack of stable regularities in the range of structure and...

The main aim of the paper is to present the methodological basis of market segmentation which uses not only demographic-social attributes and preferences but also variables defining values with important meaning in personal life of customers. The construction of a psychometric test is discussed...

The main aim of the paper is to present the methodological basis of market segmentation which uses not only demographic-social attributes and preferences but also variables defining values with important meaning in personal life of customers. The construction of a psychometric test is discussed...