Klink, Jeanette; Langen, Nina; Hartmann, Monika - Gesellschaft für Wirtschafts- und Sozialwissenschaften … - 2014
This paper measures consumer preferences for different (ethical) product attributes of meat products by questionnaires and compares these results to the ones obtained using an individualized Information Display Matrix (IDM). The products considered in the study are pork and chicken cutlet. The...