Klockner, Heike; Langen, Nina; Hartmann, Monika - Agricultural and Applied Economics Association - AAEA - 2010
Consumers associate with the quality of food its freshness (97%) and taste (93%) (e.g. GFK 2000). As the extrinsic cue country of origin serves as an indicator for the intrinsic cue taste it works as quality indicator (PETZOLDT ET AL. 2007; KROEBER-RIEL 2003). Indeed several studies reveal that...